The Dominate Selling Idea is what we learned about in our Marketing class. I decided to write about a company's brand rather and my own brand for our paper, but I think it worked out for me. I know that many did themselves as the brand, and I heard it was a good exercise. However, I was told by a number of students that the Career Distinction book was not very good.
Dinner: Panko and herb crusted cod, rice, field greens salad, broccoli & cauliflower casserole, dinner rolls. FISH!! Excellent!! Anything that's non-chicken is usually a good thing. Well, I should specify: non-chicken, but meat =) Rice, grilled veggies, and strawberries in your salad, what else do you need?
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